What We Do


Over 500 school children are killed daily in auto crashes across the world. After School Hours Road Safety Initiative (ASHRSI), was introduced by Safety Beyond Borders in 2003 at the Anglican Girls Grammar School, Apo, Abuja-Nigeria to promote road safety awareness in high schools across Nigeria. The objective of the program is to raise a new generation of road aware pre-teens, teenagers and youth who will become road safety ambassadors and advocates. In partnership with schools management, the program is held in chosen schools after the school hours to ensure that the program does not affect daily schedule of the school. After School Hours Road Safety lectures are spiced with varieties to make it interactive and interesting.
The success of this project has led to the birth of road safety clubs in many schools.



We initiated the Reflectivity Campaign codenamed – Light up the nights roads safety campaigns – to address the problem of night crashes on our inner-city and inter-city routes. Research has shown that poor visibility is the cause of most night crashes in the developing countries of the world. This is due to the fact that the roads in these countries are mostly bad, often full of pot-holes and are poorly-lit or have no lights at all. While it is hard to know exactly the number of lives that are lost in night crashes in Africa and other developing regions of the world because of poor statistics, many lives continued to be lost in traffic fatalities that occur in the night and many people continue to sustain injuries.
Most night crashes in developing countries occur when buses, trucks and cars crash into vehicles that break down in dark areas. Such crashes are usually gruesome and emergency rescue and post-trauma care absent or very slow in coming. The Reflectivity campaign in Nigeria reduced night crashes by over 40% and in some black spots, the intervention reduced night crashes by 100% except for drivers under influence. Learn more.



Kids’ safety is an issue in Africa and other developing regions of the world because in many of these jurisdictions, regulations on kids’ safety are weak or non-existent. Children are driven to school in buses and vans and cars that have no child restraints.

Our Kids Safety Campaign focuses on:
• Awareness Campaigns targeted at parents
• Training for School Bus Drivers
• Advocacy for enforcement of Child restraint rules / legislation.
• Safe school routes campaign.



Safety Beyond Borders (SBB) published Reducing Road Accidents in year 2000 to bring the increasing rates of road crashes and deaths to the attention of Nigeria. The book was so well accepted that it became a reference material for traffic police, road safety marshals and journalists.
SBB distributed 3,000 copies of the book to youth groups, commercial vehicle drivers and law enforcement officers to help spread the knowledge of causes of road traffic incidences and how to avoid them. Copies of the books were also distributed to road safety ngos in Africa based on request.
SBB is one of the contributors to Faces behind the Figure, published by the World Health Organization (WHO) and the Association for Safe International Road Travel (ASIRT) to bring attention to the pains of the families of road crashes across the globe. The Book.



Many people still do not see traffic fatalities as an issue worth “making so much noise about” in our world today. These people, as they say find it hard to believe that the ‘one road crash here and another one there’ could aggregate to 3,200 lives lost in road crashes daily and 1.2 million yearly. It is a fact that despite the great distance the road safety advocates worldwide have covered, our cause is still not as popular and as accepted as it should. Continuous awareness through creative and attention grabbing communication campaigns is one way Safety Beyond Borders is spreading road safety awareness.
Asides from partnerships with the print and electronic media through the “Drive to Live” and “Share the Road” media campaigns, we aggressively promote road safety awareness through radio and television talk-shows and phone-in programs in Nigeria. We are able to reach over 20 million with road safety tips and counseling monthly through our various media content and participation in talk-shows and radio or television call in programs.


Advocacy is a key element of our operations because the road safety development in the region where we work are still at its elementary level. Our advocacy operations cover roads infrastructural improvement, road safety legislation reforms, enforcement, education, road safety administration and pre and post trauma care.
Our advocacy initiative also covers victims’ rights advocacy. We initiated the National Day of Remembrance of Victims of Road Crashes in Nigeria in 2005 before the Global Day of Remembrance was declared by the United Nations.



Evidence has shown that driver behaviour is one of the major causes of traffic crashes. This is even worse in Africa and other third world countries because of substance abuse, and economic hardships. Working with Law enforcement agents and road safety officers in our clime, we provide corporate and commercial drivers with opportunity for self improvement through our periodic capacity development programs. Our capacity building programs are built around the best advanced drivers training modules around the world.



Our telecoms campaign develops creative ways to use telephones and telecoms operators to promote road safety education and advocacy. Through our telephone Callers Ring Back Tones (RBT) campaign, we are using the telephones to spread road safety messages to thousands of phone users whenever they call any line that uses our roads safety messages as ring back tone.
Our RBT “Life has no duplicate” and “Mr. Driver” have been running on MTN, the largest telecom operator in Nigeria for four years. Through the RBT, we are building a road safety aware generation and raising road safety advocates who subscribe to the RBT to help preach the gospel of Road Safety.
The codes below have been published by MTN Nigeria. For now, only MTN users in Nigeria can subscribe:

For “Drive to Stay Alive” by Olanrewaju Osho, text the code 046069 to 4100.
For “Oga Driver”, text 046072 to 4100. You can also view and listen to them on http://callertunez.mtnonline.com/user/loginindex.screen


Other Links

Report of the 1st year anniversary [PDF, 5MB]

FRSC Joins UN Road Safety Collaboration [PDF, 3MB]

Light Up the Nights for Traffic Safety Initiative [PDF, 1MB]