What We Do

After School Hours Road Safety Initiative

Over 500 school children are killed daily in auto crashes across the world. After School Hours Road Safety Initiative (ASHRSI), was introduced by Safety Beyond Borders in 2003 at the Anglican Girls Grammar School, Apo, Abuja-Nigeria to promote road safety awareness in high schools across Nigeria.

The objective of the program is to raise a new generation of road aware pre-teens, teenagers and youth who will become road safety ambassadors and advocates.

Reflectivity Campaigns

We initiated the Reflectivity Campaign codenamed – Light up the nights roads safety campaigns – to address the problem of night crashes on our inner-city and inter-city routes. Research has shown that poor visibility is the cause of most night crashes in the developing countries of the world. This is due to the fact that the roads in these countries are mostly bad, often full of pot- holes and are poorly-lit or have no lights at all. While it is hard to know exactly the number of lives that are lost in night crashes in Africa and other developing regions of the world because of poor statistics, many lives continued to be lost in traffic fatalities that occur in the night and many people continue to sustain injuries.

Continuous awareness
through creative and attention grabbing communication campaigns is one way Safety Beyond Borders is spreading road safety awareness.


Driver Training & Development

Working with Law enforcement agents and road safety officers in our clime, we provide corporate and commercial drivers with opportunity for self improvement through our periodic capacity development programs. Our capacity building programs are built around the best advanced drivers training modules around the world.


Advocacy is a key element of our operations because the road safety development in the region where we work are still at its elementary level.

Our advocacy operations cover roads infrastructural improvement, road safety legislation reforms, enforcement, education, road safety administration and pre and post trauma care.

Our advocacy initiative also covers victims’ rights advocacy.

We initiated the National Day of Remembrance of Victims of Road Crashes in Nigeria in 2005 before the Global Day of Remembrance was declared by the United Nations.



Safety Beyond Borders (SBB) published Reducing Road Accidents in year 2000 to bring the increasing rates of road crashes and deaths to the attention of Nigeria. The book was so well accepted that it became a reference material for traffic police, road safety marshals and journalists.


Media Campaigns

Asides from partnerships with the print and electronic media through the “Drive to Live” and “Share the Road” media campaigns, we aggressively promote road safety awareness through
radio and television talk-shows and phone-in programs in Nigeria. We are able to reach over 20 million with road safety tips and counseling monthly through our various media content and participation in talk-shows and radio or television call in programs.